Pilsen Callao
Gathering friends
since 1863


This Peruvian lovemark, which has been generating friendships since 1863, was looking for a visual evolution that would be able to connect with new consumers as well as the usual ones. This challenge led us to an in-depth analysis of 157 years of Pilsen Callao´s history, taking the most iconic elements – such as the calligraphy and the crown – into a more contemporary world. 

The green of Pilsen Callao was also revitalized, bringing it to life and gaining a wider palette.


Our visual system is inspired by true friendship. That’s why we generate “the big meeting”, an intersection that works as a versatile tool around their different types of communications.