Aeroperú _1993


In 1993 the flag carrier, Aeroperú, went through a privatization process and was bought by Aeromexico, after which it was decided to renew its visual identity. Aeroperú represented our Peruvian culture and was one of the first Peruvian brands to travel around the world carrying our natural and cultural wealth. Being Peru our main creative input, different conceptual paths were explored, all by hand.

Aeroperu’s logo has an isotype that represents our cultural and ancestral value by joining three Peruvian icons: the sun, the tumi and Lambayeque gold mask.


The following is the story of the creative process of an identity that represents Perú and the new direction of this well-known airline.