In order to achieve a change in its Benefits Program, Cineplanet called us to develop a visual system that detaches itself from what is functional and at the same time generates a feeling of community.

Based on the pillars of the program, we proposed a proprietary and funny system, where the emotions expressed through faces and emojis, become the connecting element among members.

These elements of popular culture which are born inspired by Cineplanet’s logo helped us to reach in a close and playful way all of its audiences.

It started with the design of a card, ended in the creation of a visual universe from another planet.