In this project, the challenge was to achieve greater impact and provocativeness at the point of sale, for this reason we proposed the “Innate Flavor” concept, an idea that seeks to activate through its equity (fingerprint), pleasure and indulgence in consumers.

Through a visual system where the color palette becomes an important element for the brand, we managed to build a color blocking of its own and that makes it different from the competition, at the same time that helped us to make a greater distinction between Innato’s varieties.

Also, the Premium and Origin lines were created. The first one uses special ingredients along with cocoa, while the second uses cocoa from different harvests throughout Peru, giving it an authentic flavor and unique personality.