In order to consolidate it’s leadership in the category, Cartavio launches Black Barrel, a product of intense flavor and aroma that satisfies the taste and expectations of the connoisseur.

Based on this concept and the name of the product, we developed a graphic line inspired by the process of aging rum.

A label which through it’s shape simulates the oak barrel, and where the use of ornaments and a solid typography in upper case, reinforces the strength of the product and the category codes.