Creating brand value


More than two decades of relationship allowed us to build a strong and consistent identity for Ferreyros.

The equities gained throughout this story are now part of the visual identity of Ferreycorp, the holding company dedicated to the commercialization of capital assets, leader in Peru.

The identity system, consistently used at all points of contact, is characterized by using the Magis, the symbol that represents the attitude of the company by providing excellent service, giving customers more solutions and value; always focused on adopting innovation and efficiency strategies that benefit their clients.