The concrete
of peruvians


Cemento Nacional, a cement brand from one of the main local concrete companies, needed to renew its visual identity in order to modernize and differentiate itself from its competitors.

Taking the brand naming as a starting point, we defined the creative concept “the cement of the Peruvians”, where we proposed a logo based on the letter “N” for “National” to create a solid and identifying symbol.

Thus, inspired by the colors and shapes of the national symbols, we represent the pride and strength of the Peruvian through a simple system, where the essential tool lies in the use of red and white stripes as a graphic element, in order to achieve a powerful and differentiating brand.