An aggressive plan of acquisitions that began in 2008 transformed Graña y Montero Group from a local group of eight companies, to a multinational conglomerate of 23 companies.

This change required a strategic review of the brand architecture and the group brand strategy and identity.

Under the strategic concept “Building tomorrow”, we created a window-shaped symbol made up of blocks in different shades of orange, which became the unifying element of the new brand architecture. This window represents the visionary spirit of the group and its different shades of color speak about the diverse composition of the companies, which are organized into four different business areas; in order to create synergies and common value: the value of work well done.