Convenience Stores, a poorly developed format in the retail sector in Peru, is the opportunity Lindley Corporation decides to bet on.
Given this, a value proposition is developed that seeks to give the consumer the perfect balance between the modernity that a supermarket represents and the closeness & warmth of small markets and grocery stores.
Inspired by the “Tanpus”, known today as “Tambos”, we developed a solid concept and visual construction of the brand, from the name to the retail environment.
Through a lettering work, especially designed for the logo, we simulated the solidity of the Inca stones, in contrast to an expressive, original and active visual system, giving Tambo+ the freshness and dynamism that the category requires.
An important resource in the system are the Tambots, an infinite world of characters to give a friendly touch and complicity with the client.