With the purpose of revaluing the role of cuisine, Gastón & Otto was born. A brand where the chef and the industry meet and seek to recover the artisanal, the richness of traditions, under a democratic and inclusive discourse.
For this reason, the logo was created inspired by the interaction between the two actors, using red as a reflection of the passion and affection that one puts when cooking in contrast to the beige that adds the human touch. On the other hand, an illustrative crafty style was used as an important part of the packaging.
The brand achieves an “affectionate” feeling with the intention of transporting us to that moment where we savor our favorite food and everything else disappears. It emphasizes how the union not only makes strength but also makes a difference. Bon Appetit!