Alicorp_1997
Identity
Our story with Alicorp begins many years ago, even before its birth as a brand. In 1997 we were lucky enough to build the Alicorp brand from the definition of the name to the expression of its visual identity.
At that time we evaluated many alternatives of names and logos, until we achieved the Alicorp brand that we know today. This brand that we created with so much rigor and professionalism is still in force and feels as current as it did 25 years ago.
It all started when we created the Fabril identity, where we can see how the petal that is now part of Alicorp’s identity was already present.
Alimesa and Almerica were the approach to what would become Alicorp, both in naming and in the construction of the logo. Circular shapes and different elements with a chromatic range of red, orange and blue were also explored.
As you can see, red was always present and green in one of the proposals.
First drafts of Alicorp.
Different Alicorp drafts that led to the brand we all know today.
One of the old presented designs.
This logo created in 1997 is still in use today, highlighting its visual strength and immediate recognition. Red and green are still present as well.
This application, which now seems to us to be from another remote era, is evidence that Alicorp has always had a digital presence.
Packagings taken from Alicorp’s archive, to remember what kind of brands, designs and photographs we made at that time.
